I am a passionate and curiosity-driven interdisciplinary designer with a strong background in human-machine interfaces (HMI), user experience (UX), customer experience (CX), psychology, and development. I've had the privilege of collaborating with global leaders like BMW, Mazda, and Vodafone, delivering tailored solutions that create seamless user experiences and drive impactful design strategies.

Currently, I am the Head of UX/UI at a leading design agency, where I guide a team of talented designers across Germany and Croatia. My role involves consulting clients and providing strategic direction to ensure every project excels in UX/UI. I thrive on optimizing customer journeys, from crafting frameworks to steering complex projects.

In my previous role at startup Ferry, I led the UX concept to redefine electric vehicle subscriptions and streamlined processes like driving license uploads and monthly payments.

I have extensive experience working in and leading product teams, and I believe in the power of co-creation and close collaboration with stakeholders from diverse fields. I am committed to creating positive and meaningful user experiences that shape tomorrow's future.

Please don’t hesitate to reach out at any point in time. I am always open to feedback, questions, and the opportunity to exchange experiences - or just a quick chat!